Resume

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erina8026@gmail.com

Erin Abbey

Experience

Freelance User Experience Designer/Content Strategist/UX Consultant
October 2022-present
Provide user-centered design, content, strategy, and digital project leadership to a variety of clients.

Senior Content Strategist, Amazon
December 2022-June 2023
Designed and documented future vision for site structure, navigation, and UX for developer.amazon.com, the hub for resources for developers and entrepreneurs building for all Amazon technologies and devices. Worked with product marketing managers to implement effective and useful information and tools to meet business goals and user needs.

Associate Creative Director, Wunderman Thompson PKA POSSIBLE
March 2012-October 2022
Responsible for creative and strategic execution and daily leadership of multidisciplinary creative teams (UX, Design, Copy) on key accounts. Developed innovative, usable, and data-driven experiences for desktop and mobile. Partnered with in-house creative studio and freelance creatives to oversee production of multimedia assets. Led and managed client relationships and presented work to achieve buy-in from concept through execution. Contributed to new business pitches. Mentored junior team members and successfully advocated for user-centered and performance-driven design in-house and with clients.

Associate Director of User Experience, POSSIBLE
June 2009-March 2012
Managed UX architects. Led, planned, and directed production of UX tasks and deliverables across key accounts. Concepted and designed innovative and effective desktop and mobile experiences for clients. Executed and presented strategy, IA deliverables, low-mid fidelity prototypes, wireframes, usability studies, user flows, task analysis, and functional documentation. Educate and advocate for human-centered design approach within agency and with clients.

Senior User Experience Architect, Zaaz
April 2006 - June 2009
Designed desktop and mobile experiences in cross-functional team settings for clients. Designed and conducted user research and usability activities. Provided strategic leadership for user experience on accounts. Collaborated with Analytics, Optimization, User Research, and Design to plan and execute performance-driven and data-informed online strategies in a cross-disciplinary, highly collaborative environment.

Site Manager - Microsoft
August 2004–October 2005
User experience and operational planning for the Microsoft.com Download Center, visited by an average of 33 million customers a month, offering over 6,000 downloads including documentation, training, tools, and security patches. Created 6-month and 1-year plans as well as long-term vision to further strategic direction for the site, balancing customer experience and business goals. Managed launches and budgets. Managed outsourced and in-house design, copy, development, and UX resources to plan and deliver research and creative deliverables.

Information Architect Lead - Microsoft
August 2003–August 2004
Created information architecture and information design for redesign of TechNet Web site. Collaborated with design and usability to restructure the TechNet Online Security site based on analysis of key IT Professional Security tasks. Developed primary navigation categories, user flows, wire frames, and publishing guidelines to facilitate site team implementation.

Practice Lead - Products Web Design & Editorial Team, Microsoft
August 2000–August 2003
Created and maintained user-focused and user-tested site structure, labeling systems, navigation systems, and page layouts that brought together more than sixty separate product marketing and technical support sites into a consistent Microsoft.com customer experience. Sites included primary Microsoft businesses such as Windows, Office, and VisualStudio. Pioneered the practice of information architecture within team to design sites that achieved customer and business requirements.

Lead Editor - Digital Product Design Team, Microsoft
December 1999–August 2000
Created and maintained user-focused and user-tested site structure, labeling systems, navigation systems, and page layouts that brought together more than sixty separate product marketing and technical support sites into a consistent Microsoft.com customer experience.

Awards

Silver ADDY, 2018 Seattle ADDY Awards for the Xbox One X Experience Design: https://www.xbox.com/en-us/xbox-one-x

Silver ADDY, 2013 Seattle ADDY Awards for the Coca-Cola Company Arctic Home Site Design, Cause Marketing category

BA English, University of Washington